Social Commerce Benefits Both Consumers and Producers

In today’s day and age, just about everything can be found on the internet. This gives consumers more power than they had in the traditional marketplace, as they are able to compare prices and even to exert more control over the market through Social Commerce. This system combines social media and electronic commerce to customize purchasing for each individual consumer and facilitate online buying and selling.

The concept has been around for a while, but sites that put it to practical use have only recently been becoming more popular. By sharing reviews and wish lists with online friends and the online community at large, consumers actually help to ensure ethical business practices. If a product makes a claim in its advertising, but it simply doesn’t hold up under actual use conditions, other people are going to hear about it. Often online reviews and peer advise plays a significant role in helping consumers make informed decisions.

This helps consumers by keeping companies accountable, but also helps retailers by getting the word out via what is essentially free advertising about impressive and desirable products. It also improves the buyer’s experience, as what’s sometimes known as social shopping is often much more satisfying than traditional online buying. It comes closer to mimicking the process of going to an actual store, in which shoppers can solicit advice from their friends, by providing an online community.

Because it is online, shoppers are able to compare prices from a much higher number of retailers than they would be able to in, say, a shopping mall. This can encourage competing companies or brands to offer lower prices in order to entice more business. And by increasing their market, sellers can also benefit. Selling more products at a lower price has been a popular business strategy since well before the internet age. But only with the advent of social media and online communities has this strategy been successfully converted over to internet marketing and sales.

This is occurring on both offsite at well established social media sites such as Facebook and onsite as more businesses offer the choice to leave customer reviews, chat with other users, and negotiate prices directly with the producers. In comparison to traditional online shopping, everybody wins.

Social Commerce Benefits Both Consumers and Producers

In today’s day and age, just about everything can be found on the internet. This gives consumers more power than they had in the traditional marketplace, as they are able to compare prices and even to exert more control over the market through Social Commerce. This system combines social media and electronic commerce to customize purchasing for each individual consumer and facilitate online buying and selling.

The concept has been around for a while, but sites that put it to practical use have only recently been becoming more popular. By sharing reviews and wish lists with online friends and the online community at large, consumers actually help to ensure ethical business practices. If a product makes a claim in its advertising, but it simply doesn’t hold up under actual use conditions, other people are going to hear about it. Often online reviews and peer advise plays a significant role in helping consumers make informed decisions.

This helps consumers by keeping companies accountable, but also helps retailers by getting the word out via what is essentially free advertising about impressive and desirable products. It also improves the buyer’s experience, as what’s sometimes known as social shopping is often much more satisfying than traditional online buying. It comes closer to mimicking the process of going to an actual store, in which shoppers can solicit advice from their friends, by providing an online community.

Because it is online, shoppers are able to compare prices from a much higher number of retailers than they would be able to in, say, a shopping mall. This can encourage competing companies or brands to offer lower prices in order to entice more business. And by increasing their market, sellers can also benefit. Selling more products at a lower price has been a popular business strategy since well before the internet age. But only with the advent of social media and online communities has this strategy been successfully converted over to internet marketing and sales.

This is occurring on both offsite at well established social media sites such as Facebook and onsite as more businesses offer the choice to leave customer reviews, chat with other users, and negotiate prices directly with the producers. In comparison to traditional online shopping, everybody wins.